An increasing number of brands and retailers around the world have implemented or are rolling out RAIN RFID (UHF) programs or are adding NFC (HF) tags to their products or product packaging, in order to improve customer experience and loyalty. Well-known companies that have done so include Adidas, Bulgari, Decathlon, Gucci, Louis Vuitton, Moncler, Nike, Pernod Ricard, Prada, Tod’s and Uniqlo.

These companies use RFID technology in several ways:

• Mobile Engagement: NFC tags enable brands and retailers to easily and reliably connect with customers at every stage of the product journey: pre-purchase, in-store and post-purchase. They allow customers to seamlessly access interactive content, such as videos, images, and product information, seamlessly via their smartphones. This helps brands to build stronger relationships with their customers and increase engagement.
• Brand Protection: Both, NFC and RAIN RFID tags can store an encrypted key that can be utilized to securely authenticate a tag. This enables brand protection applications to reduce counterfeiting and product diversion.
• Reduced Stockouts: RAIN RFID technology helps retailers to track inventory levels in real time, ensuring that products are in stock and available for customers to purchase. This can lead to fewer out-of-stock situations, improved product availability, and a better shopping experience for customers.
• Faster Checkout: RAIN RFID-enabled checkout systems can speed up and improve the efficiency of the checkout process. RFID tags on products can be scanned and processed automatically, eliminating the need for manual scanning and reducing checkout times.
• Interactive Displays and Fitting Rooms: RAIN RFID tags can be used to trigger interactive displays and product demos. For instance, when a customer picks up a product with an RFID tag, a nearby display screen can show additional product information or a special offer.

While most retail items are tagged at the point of manufacture, tagging can also be applied later in the supply chain, for example at the distribution center.

At Tageos, we help service bureaus, label converters, and system integrators meet RFID tagging requirements by providing advanced and specialty RAIN RFID and NFC inlays and tags tailored to specific needs, with high product quality and performance at scale. Our broad portfolio of RAIN RFID and NFC inlays for Retail and Brands can be used to manufacture a wide variety of tag form factors, including pressure-sensitive labels and stickers, tamper-proof tags and embedded tags for product packaging or items.

Our unified global manufacturing network spans North America, Europe, and Asia, with factories in Fletcher, North Carolina (USA); Montpellier (France); and Guangzhou (China). Each facility is equipped with the latest RFID inlay production and testing equipment and together, they have an annual production capacity of over 12 billion units. All our facilities are fully compliant with ISO 9001:2015 and ISO 14001:2015 standards and have consistently received ARC Quality Certification from the Auburn University RFID Lab since 2020.

To meet specific needs, customers can work closely with Tageos’ Innovation Center of Excellence (ICoE) in Munich, which extends our existing R&D and innovation capabilities. The ICoE’s areas of expertise include specialized antennas for RAIN RFID and NFC inlays, emerging technologies such as Bluetooth® Low Energy (BLE), and the integration of batteries, sensors, and other advanced components.

To learn more about Tageos’ latest RAIN RFID and NFC inlays for retail items or to order samples and address special requirements, please contact our sales team.