Tageos Appoints New Head of Marketing
Karin Fabri is a marketing executive with two decades of global leadership experience at both fast-growth and established companies in the RFID and Information Technology industries. She brings a wealth of digital, product and technology marketing know-how to Tageos, with a proven track record of managing comprehensive marketing and communications programs, translating business objectives into marketing strategies, and creating brand identities to drive revenue opportunities. In her new role, Karin is responsible for leading and further developing the company’s global marketing and communications unit with a clear focus on value creation, customer requirements, market needs and brand innovation. She is based in Germany, and reports to Matthieu Picon, Chief Executive Officer at Tageos. She has also joined the company’s Senior Leadership Team.
Prior to joining Tageos, Karin held senior marketing & communications positions at United Internet, Lucent Technologies and Alcatel-Lucent, and most recently she was Senior Vice President Marketing & Communications at Smartrac Technology. She is a graduate in economics and business administration from the University of Applied Sciences and Commercial College in Koblenz, Germany.
“Marketing is a critical function in any organization, and it is exceptionally important right now for us as we accelerate the implementation of our business strategy and prepare to introduce our next-generation RFID offering to the market. I am therefore delighted to have appointed a new Vice President Marketing of Karin’s caliber. She is an outstanding, proven and creative leader, and will play an invaluable role in helping us to achieve our ambitious goals,” said Matthieu Picon, CEO at Tageos.
Tageos is a global market leader in the design and manufacturing of RFID inlays and tags. The company provides a comprehensive portfolio of high-quality, innovative RAIN RFID (UHF), NFC and HF products, enabling customers such as retailers, brand owners and industrial manufacturers to identify, authenticate, track and trace, and complement their product offerings in a wide range of applications and markets. Tageos is ISO 9001-2015 certified and has received ARC Quality Certification from Auburn University’s RFID Lab for the design and manufacturing of its RFID inlays and tags. Tageos is headquartered in Montpellier, France, with offices, sales, R&D and operations in Germany, USA, Hong Kong and China. For more information, visit www.tageos.com.